Zero One

The Solution

My final major project, Zero One, shifts this lens toward the environmental toll of technology—specifically asking what the Apple brand leaves behind in its push for constant innovation. Striking a balance between digital aesthetics and tactile nuance, the work draws from code, early dot matrix printing, and space-age typography to form a series of outcomes that question the ethos of perpetual digital upgrades. At its centre is a publication powered by a JavaScript algorithm that generates a randomised data visualisation of the iPhone product line’s emissions. The result is a living, evolving language formed by circles—abstracting environmental impact over time.

The Typeface

This same system informs a custom typeface derived from the publication’s body typography—merging soft circular forms with the sharper edge of digital structure. The letterforms feel simultaneously mechanical and human. The outcomes aim to establish a clinical, almost instructional tone, delivered through a spiral-bound book and paired with an ironically functional website that reflects on the emissions created by the web itself.